There is more to making a purchase than just making the purchase itself. All consumers, whether in a store or online, go through several decision steps when making any kind of purchase, whether large or small. This chart outlines the state of mind of the consumer from unawareness of the […]
Jack Prot
Uber, the Dragon and the Banking Sector
Banks lend money. Taxis transport people from one pace to another. You may not think there is much similarity between the two. But both are based on a simple enough premise. Both have managed to build an uncontested and reliable status quo. Both are also facing a challenge to their […]
How to Seduce Women Smoothly – Like James Bond
Have you ever felt scared or anxious when you’ve approached a woman or felt this way at even just the thought of talking to a woman? Well, you’re not the only man who has ever felt this way. However, there is a way to not feel this way again in […]
The BIG Sales Talk
When my daughter, Charity, was little, she asked me – “Daddy, where do babies come from?” I knew I was in trouble, but I answered the question with a clear explanation she could relate to. Little did I realize that years and years later a similar question would come from […]
Using A Chartered Accountant: The Benefits
In my experience, many people or clients don’t fully understand the various roles or activities that bookkeepers, accountants and Chartered Accountants undertake. Whilst some activities are undertaken by all three, it’s important to note the key differences between them before choosing your professional advisor. Bookkeepers (also known as accounting clerks […]
Own The Offer
In a previous article, I said that building and having a relationship with people online, and then monetizing that relationship, requires three steps: Owning access to those people Owning the product or service that you offer to those people Owning the sales process (or store) that offers your product or […]
6 Financial Rules of Thumb
I wonder how many of you are big-time readers. You know the kind, the ones who can read a book a week or sift through endless reams of data and advice to help them develop a financial plan that will lead them down the path to prosperity. However, if you’re […]
Inflation and the Rising Tide – Protecting Your Assets From the Storm
There is an old expression: A rising tide lifts all boats. A rising tide can also swamp them. And as signs of improvement in the economy appear on the horizon, there is a real possibility of inflation coming in with the tide. Why worry about inflation? Well, inflation is an […]