Measuring Brand Equity With Coca Cola Products

Jack Prot

Brand equity is difficult to measure because much of it depends on consumers’ perception and opinions of a brand. When a product has high brand equity they are successful at retaining their current customers by keeping them satisfied with the quality of products and service. They are also successful at […]

Lease What Depreciates – Buy What Appreciates

Jack Prot

Many years ago, the great John Paul Getty, who at one time held the title of being the riches man in the world, made the statement, “Lease What Depreciates – Buy what Appreciates”, as a basic philosophy that prudent businesses should follow. Most of us in the leasing industry keep […]

What Is Conveyancing?

Jack Prot

Conveyancing is the legal work involved in transferring ownership of a property or land, usually carried out by a solicitor or licensed conveyancer. While a property inspection will identify any potential structural problems, it will not uncover issues that may impact on the property and the land on which it […]

CPA, ABA, CFP – Which Credentials Matter?

Jack Prot

When choosing a professional to help you file your income taxes – whether you are an individual or are running a small business – choosing the tax accountant with the right credentials is key. Flipping through the phone book or browsing through online business listings, you’ll likely encounter a veritable […]

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