As you may as well know, sales is the life line of any business. Therefore,training sales people is a fundamental part of any business whether- it be offline or online. I am going to go over with you three common mistakes I see in training sales training. These ideas need to be applied to yourself or your team.
The first and quite possibly the most important issue I see with sales training, is the failure to explain importance branding oneself. It does not matter if you’re representing yourself or the company, nobody wants to work/join a generic salesperson. There are hundreds of thousands of sales people exactly like that who do absolutely nothing at all to resonate with people at a personable level. For example, if you are going to a salesperson in any field, if you only market the company and not yourself, you are not going to set up any connections with your customers. Everyone know that the sales world is extremely competitive, so set yourself apart from the crowd by being original. Go from a generic clerk to a guru of your field or occupation. I cannot express importance of being trained to execute branding well. IF your not already training your people in this attribute, do it immediately!
The next mistake I see in sales training, is the failure to express the importance of consistency and perseverance. Too often we push the excitement how much income you can earn by doing well. We push the idea that it is very possible to carry out this, easy even. There is a time and place for this,while I understand that trainers are pumping their candidates up, there is a necessity to honestly speak with the trainee. Instead of preaching how much money their going to make right away, tell them the truth. If it is a legitimate business they’re in, let them know they can become a top earner, but they must work EXTREMELY hard, especially at the beginning.
The third mistake I see in sales training is the trainee’s up line now communicating with them properly. If you are a sales trainer or manager, you need to have a very strong line of communication open with your new sales representative. Most of the time, your success will rely on their success so treat it as such. Too many times, especially in multi-level-marketing, we see sales leaders or sponsors get a new representative in the company, then fail to help them succeed. This must be instilled in the new representatives mind, as at some point he will be training/sponsoring a new associate.
