Here’s some thing I’ve been participating in with, and my final results have been quite great, also.
A few months back a close friend was launching a big solution with heaps of dollars prizes for the prime affiliate marketers. I knew there would be tons of affiliate level of competition, with just about every affiliate striving to out-do the others with even bigger and greater bonuses.
How to contend?
I determined not to.
As a substitute, I believed about what every single affiliate’s bonus pages would glance like: Hugely polished, slick, experienced, loads of graphics, movies, and many others.
Odds are they would all start off to seem extremely a lot alike, appropriate?
So I assumed… what if I did a thing various?
What if my web page appeared like a little something you may get in the mail – black and white gross sales letter, working with the Courier typewriter font, quite previous-faculty hunting…
And what if, as a substitute of a extremely polished experienced picture of myself, I utilised one particular in which I just woke up? Or 1 where by I just finished performing exercises, or just completed the yard do the job?
In other terms, I looked like the guy next doorway and not some slick marketer.
Having this wondering to the following amount, I made a decision I did not want to invest time or money on building a bonus. Everybody else was executing that, so why should really I?
As a substitute, I would maintain a dwell course. The homework would be to go about the plan just before course. Then in course we would employ, stage-by-stage, what was in the method. And I would report the full point, so men and women could just adhere to along.
In case you happen to be pondering – it labored superbly. My income have been a quite decent 5 figure selection, and my commissions ended up 50 % that in addition bonuses.
And one particular much more detail – I cheated, too. I experienced my virtual assistant run the class for me. She bought to learn some terrific new techniques, and I set less than 2 hrs into the overall task.
The takeaway: When you have a lot of competitiveness, it’s time to cease instantly competing and obtain another way.
If they are employing tons of graphics and slick videos, you go with a 1980’s black and white typewriter appear.
If they are giving bonus packages crammed with 5, 10 or 20 items, you give no items (I offered maintain-your-hand training, which in my view is worth significantly more in any case.)
You get the concept.
Do you know what would operate even much better than that?
MAILING the genuine letter. Yup. Speak about previous school. If you collect serious addresses of your Buyers, you might consider carrying out this on significant ticket items.
I know entrepreneurs who do this. They are few and much between, and they are KILLING it. They only mail to buyers, which tremendously improves their conversions. They use a company to send out out the mailers for them. And they make much more on one particular of these mailings than most successful marketers get paid in 6 months.
Which brings me to my second concept… if you will not presently have the mailing addresses for your consumers, start amassing all those now.
When you have a sizable portion of them (at least 200, preferably 500) approach a marketer with a product or service your checklist would like. Make guaranteed there is loads of revenue in that solution. Take the income letter, adapt it to a black and white mailer (low cost to create) and mail it to your purchasers.
See what happens. Tweak, rinse and repeat.
You can very easily DOUBLE your income using this approach.
Know why? Once again, mainly because it’s contrary. It really is various. Almost no just one is executing it.
Your customer receives probably a 50 percent dozen pieces of mail in a working day. Two are expenditures. Two are gross sales flyers from nearby corporations. A single is a catalog.
And then you can find that mysterious white envelope. Yeah, it’s heading to get opened. Of course, it truly is going to get examine.
Wow! They are stunned. Another person they know from Online is sending them True MAIL.
They you should not toss it out. As an alternative, they open up their browser, sort in the URL and Purchase THE Plan.
Guaranteed, not anyone does, but… adequate do. Think me, I’ve viewed this do the job time and time again. Which is why I’m about to start off sending out profits letters by using snail mail (Shhh, really don’t tell any one!)