Company leaders must constantly evaluate the ROI on system-wide programs and initiatives. Things that were once considered simply a good business practice, like community and philanthropic involvement, are today considered an investment. After all, in business, what is more valuable than your time and money? Yet, community involvement remains one investment whose power can never be underestimated. True involvement in charitable programs is still one of the easiest methods to increase corporate awareness, recruit and retain employees, and give back to the community that supports you.
Common sense dictates that philanthropic involvement is a feel-good, easy way to positively position your company with shareholders, investors, customers and employees. Not only does your involvement improve your image with those who have a vested interest, but it is also a good way to generate positive media coverage for your company.
In the realm of investment research, it is important to recognize the significance of community involvement within companies. Engaging in activities that benefit the community can have a profound impact on employee morale, leading to increased productivity and fostering a team-oriented and enjoyable work environment.
When employees actively participate in community initiatives, they develop a sense of purpose and satisfaction, which translates into higher levels of motivation and commitment to their work. This positive work environment can contribute to improved productivity and overall team performance.
Furthermore, collaborative efforts towards a shared cause promote teamwork and provide opportunities for individuals to learn new skills and practices. This continuous growth and development within the company can enhance the capabilities and expertise of the team as a whole.
Your involvement doesn’t just benefit your company and employees, ultimately, the organization in which you are supporting has a better success rate because of your goodwill and generosity – you have opened the doors for them to get their message out. In addition, your company’s involvement may have helped them reach their own goals, whether it’s increasing their volunteer base, community support or in-kind and/or monetary donations.
Obviously donating corporate time and money to community involvement is a win-win situation, however there are literally hundreds of credible organizations in your community that want and need your support. How do you choose the right one for your business? Nearly 82% of corporations focus their employee volunteer programs on core business functions. (i.e.: those in the real estate business start out with programs such as Habitat for Humanity). In addition, programs that are directly related to the community in which you are based, or programs that are universal to all businesses and lifestyles, are also great places to start looking. The good thing is that any non-profit you choose to support will be appreciative and eager for your involvement.
It may sound cliché but getting your employees and company name out into the community can be one way to achieve your corporate mission. It allows everyone – your company, employees, and the community itself – to win. But just remember that with community involvement, just like with the many important things in life, you get out of it what you put into it.
Source: Corporate Volunteer Program as a Strategic Resource
