Forget about the painful and expensive task of product development. Private label rights give you the ability to entirely skip that step altogether.
However, you still need to drive targeted traffic to your website and focus on increasing the amount of visitors that become buyers (commonly referred to as your “conversion rate”).
Moreover, you should be continually improving your sales process and products.
This means creating additional products to sell to your customers, writing follow-up emails, and adding special bonuses to better solve your customers problems.
Simply put, your goal should be to stand above all of your competitors.
A common mistake beginners make with private label products is that they use the products and salesletter as is (which are usually low quality), and put them online right away.
Then, they don’t drive any traffic and simply let the website sit there and collect cobwebs.
Here’s what should be done:
1. Research your market. Understanding your market is vital to being able to sell to them. What do they want most? What’s keeping them up late at night? Become your prospect. Read industry magazines, visit related websites, and get into their frame of mind.
2. Examine and monitor your major competitors. Get on their email lists, see what “hot buttons” they’re using in their sales letters, find out what follow-up products they sell, and uncover where they’re getting their Web traffic from (eg. where they are advertising).
3. Connect with others in the marketplace. One of the best ways to meet partners that will promote your product is to do interviews with them. Give them an opportunity to promote themselves in an interview that you distribute to your customers. You get valuable content, the partner gets exposure, and you’ve created a new relationship.
4. Get testimonials. Ask those you’ve interviewed or talked with to review your product and submit a testimonial. You should also be asking existing customers for testimonials. This is very easy to do. Testimonials are one of the most powerful ways to boost your conversion rates.
5. Come up with multiple ways to drive traffic. This could be with Google Adwords, writing articles and distributing them to article directories like EzineArticles.com, submitting press releases to prweb.com, creating a blog using wordpress.com and creating simple videos for YouTube.com.
If you follow these five simple steps, you will dramatically boost your private label right products success rate and make much more money!
